Marketing Strategy of Toyota Energy-Saving Vehicle in UK Market Essay

Marketing Strategy of Toyota Energy-Saving Vehicle in UK Market - Essay Example The researcher states that alternative energy news gives a range of definitions of energy-saving vehicles indicating that an energy saving vehicle has one or more of the following qualities. A stop-start engine, with is a standard internal combustion engine which turns itself off when the car comes to a stop. A hybrid vehicle which combines a standard internal combustion engine with battery-powered technology, allowing the car to select the most efficient source of power through an onboard computer. Finally, there are cars which run entirely from an electrical source based upon current battery technologies. At present Toyota produces and markets two models of energy saving vehicle in the UK each of which has a slightly different marketing mix. The Prius is Toyota’s original hybrid model and is aimed at the mid-upper end of the market for family cars. The car is marketed as a product which is environmentally friendly and gives the consumer long-term cost savings with low MPG co nsumption rate. The car is currently marketed in four specifications ranging in price from  £21,000 to  £27,000. While the performance figures for the car in terms of fuel consumption are a significant selling feature of the model and see the cost of running far lower than many other vehicles on the market. Critics indicate that there are also other energy saving vehicles on the market which far higher levels of performance when it comes to the issue of cost savings. With the Toyota Prius now entering its fourth generation, one may consider that the product is entering the maturity stage of the product lifecycle. Consumers no longer see the Toyota Prius as a radical innovation but a practical way of enjoying low-cost motoring from the perspective of running costs. Toyota Auris represents the second model of energy saving vehicle to be introduced to the UK market by Toyota. Like its predecessor, the Toyota Prius the car makes use of hybrid engine technology to deliver a vehicle w ith low running costs and other financial benefits such as low tax duties. However, the marketing mix and target audience for the Auris model is slightly different to that of the Prius.

Psychological theories relating to Frankenstein (Mary Shelley's Case Study

Psychological theories relating to Frankenstein (Mary Shelley's Frankenstein) - Case Study Example Although Frankenstein has been noted for its treatment of the philosophical, mythological, scientific, and feminist questions, it is fundamental to realize that the novel also undertakes an in-depth study of the psychology of mind, human nature and, most significantly, alienation. The offers an important case of reference to an analysis into how human brain creates one’s mental world and the novelist portrays the images of her politico-cultural world and value system through the characters of the novel. Significantly, Mary Shelley has been greatly novel effective in unleashing the images of her mental world into the intellectual sphere of her novel in a subjective, complex and problematic way and establishes the relationship between the theories of the mind and the motivations of the characters. â€Å"Mary Shelley translates politics into psychology. She uses revolutionary symbolism†¦ Her characters reenact earlier political polemics on the level of personal psychology.à ¢â‚¬  (Sterrenburg, 144) Therefore, a reflective analysis of the novel Frankenstein by Mary Shelley corroborates that the motivations of the characters in the novel are directed by the mental world of the novelist. Psychological theories dealing with the working of human mind can be greatly useful in comprehending the construction of a literary work, especially the characterization of a novel. ... In order to comprehend the theories of mind in relation to the motivations of the characters in the novel, it is essential to realize the philosophical context of the work which is suggested by the theory of the ‘tabula rasa’ or ‘clean slate’. â€Å"This theory, held by the Empiricists, maintains that the mind, at the beginning of a person’s life, is empty; after birth, the senses receive impressions and are able to formulate ideas.† (Joshua, 25) The mental world of the novelist created by the socio-cultural and political images of her contemporary situation was crucial in the creation of the major characters in the novel. Significantly, the major characters of the novel, the young student of science and the monster created by him, offer a crucial example of how the mental world is linked to character-motivations. An investigation into the complex and multifaceted personalities of Frankenstein and the creature is essential in realizing the moti ves of these characters as the making of their mental world. Similarly, every significant question concerning science and society as discussed in the novel brings out this crucial link between the motivation of the character and their mental world. In a profound understanding of Mary Shelley’s creation account in the novel, it becomes lucid that the mental world of the creator has a great influence on the motivations of his creation. Thus, the mythic ambiguity of the central characters, Victor Frankenstein and the creature, points to the underlying moral ambiguity of the story. In Shelley’s creation account, neither the creator nor the creature in his rebellion has morally pure motivation. This characteristic feature of the novel corresponds to the link between the mind and the motivations