How to Write Amazon Product Listings That Rank Well

While many freelance writers are familiar with the basics of SEO, most of that knowledge is focused on how to rank for Google. But what about writing on Amazon? Amazon accounted for 43% of all U.S. ecommerce sales in 2016. So, it’s easy to see the value of ranking highly for relevant search terms. There are a lot of different factors that go into determining the top rank for a given search query. This post breaks down how to write a product listing has everything it needs to rank well on Amazon. Anatomy of a Great Amazon Product Listing There are 4 main pieces of a product listing when it comes to writing for a product listing for Amazon: 1. The title 2. Feature bullets 3. Product description 4. Hidden keywords The Title The title is the main feature of a product listing. With up to 200-characters to work with, crafting a descriptive and keyword-rich title is the first step to creating a great product listing. Consider this example taken from Amazon’s Seller Support. â€Å"A product called Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2) is better than Blue Pillow Cases.† Copywriters are encouraged to include not only include the product name in the title, but also the brand, product line, material, product type, color, size and quantity. But how you structure your product title will vary depending on the product category. Amazon has a list of formatting suggestions here, but I’ve highlighted a few below. Product Style TV Brand + Model Number + Product Type + (Color/Pack Size) Computers Brand + Model Number + PC Type + (Processor speed + MB of RAM + Hard Drive Size+ Optical Drive) Cookware Brand + Line + Size+ Product Type Bedding Brand + Line/Pattern + Thread Count + Material + Size + Product Type, Color Small Appliances Brand + Model Number + Model Name + Product Type, Color Amazon is also very clear about their standards for writing product titles and what not to do: Always capitalize the first letter of each word Always use numerals (2 vs. two) Never include the price Never use ALL CAPS Never include words like â€Å"sale† or â€Å"free shipping† Feature Bullets Feature bullets are next most prominent part of a product listing. They’re used to highlight the top 5 features you want to customers to know about. Similar to the title, the length and format of your feature bullets will vary depending on the product type. Have a look at the difference between the #1 product for â€Å"pens† and the #1 product for â€Å"Bluetooth speaker†. The pen has short, succinct bullets. The speaker has long, descriptive bullets that highlight various product specs. Some best practices for feature bullets include: Focus on product-specific features, like dimensions or age appropriateness Don’t include shipping or company information Separate phrases in a single bullet with a semicolon Don’t include the price Product Description If you scroll to the bottom of a product listing on Amazon, you’ll see the product description. Compared to the title and feature bullets, the product description is a bit hidden away on the product listing. None the less, it can be an important part of increasing your rank on Amazon. While product descriptions aren’t indexed by Amazon, they are a great place to provide hesitant shoppers with a bit of extra information to help close the sale. This will improve your conversion rate and sales rank, ultimately helping to improve your search rank on Amazon. When writing product descriptions, be sure to keep the following in mind: Consider how you can use images or videos to communicate your product’s value Use full sentences and proper punctuation and grammar Don’t include company information such as the seller’s name or website Don’t include promotional language such as â€Å"free shipping† Hidden Keywords Last, but certainly not least, are the hidden keywords. Because product listings can only be found through search if the listing contains all the search terms used, it’s important to include as many relevant keywords as possible. That’s where the hidden keyword fields come in. These fields give you a chance to add a variety of keywords that may not be appropriate to include in the title or feature bullets. Tip 1: Hyphenate words whenever possible – Amazon’s algorithm considers all combinations of hyphenated keywords, so including â€Å"noise-canceling† would also include â€Å"noise†, â€Å"canceling†, â€Å"noise canceling† and â€Å"noise-canceling.† Tip 2: Never repeat keywords – One of the unique aspects of A9 is that the number of times a keyword appears in a listing has no effect on how well it ranks for that keyword. This means that writers need to use the space given to include a variety of keywords, related terms and common abbreviations. For example, let’s say you’re selling organic skin cream. Then your hidden keyword fields might be â€Å"skin cream face body hand neck facial eye† and â€Å"moisture moisturizer lotion care filler ointment cosmetic†. There are 5 hidden keyword fields, each with a 100-character limit so use those fields well. A Final Thought Writing product listings for Amazon is a unique challenge. Freelancers, marketers and copywriters that master the nuances of writing for A9 will have a valuable and highly sought-after skill. Do you need quality content to support your content marketing? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.

Essay on The Alchemist

Essay on The Alchemist Essay on The Alchemist Berenice Mejia Jehanne Brown English 70 Journal #1 Main Points: * Santiago is a Shepard who likes to his job because he enjoys traveling. * He meets a shopkeeper’s daughter which he can’t stop thinking of and is looking forward to see her again after waiting a whole year to deliver wool to his father again. * Santiago dreams a strange dream twice which he is curious about. * He decides to go see a Gypsy to try to figure out what his dream means. * After hearing his dream, the Gypsy tells him to go to the place where the dream takes him and she requests 10% of the treasure when he finds it. * He then meets a man, which ends up being a king, who tells him to follow the path that god has prepared for him and that was to go find the treasure and he as well requests one-tenth of his sheep because he helped him make his decision. * He meets an old man at a bar to which he offers to be his guide, which the old man agrees after he finds out he has enough money. The old man then runs off with all the money the boy had after he i s distracted looking at a sword. * He then walks in to a shop where he meets a crystal merchant that offers him a job. Summary: Santiago is a Shepard who likes to his job because he enjoys traveling. With one of the stops he made to deliver wool he meets a shopkeeper’s daughter which he has a conversation with and couldn’t stop thinking of since. The thought of her even made him doublethink if he had made the right decision of traveling since she made him consider wanting to stay in one place forever. Santiago then has a weird dream which a week later he dreamt of again. He decides to go see a Gypsy to try to figure out what his dream meant. After hearing his dream, the Gypsy tells him to go to the place where the dream takes him and she requests 10% of the treasure, the dream tells him he is going to find, when he finds it. He then meets a man, which ends up being a king, who tells him to follow the path that god has prepared for him and that was to go find the treasure. He also requests one-tenth of his sheep if he decides to go. It’s only fair since he had helped him make the decision. Santiago decides to take the challenge since he had nothing to lose. He then meets an old man at a bar to which he offers him to be his guide to which the old man agrees after he finds out he has money. The old man then runs off with all the money the boy had after he is distracted looking at a sword. Even though Santiago becomes a little discourage he decides he is going to continue to find the treasure. He then walks into a shop where he meets a crystal merchant that offers him a job. Personal Response: The reason I’m enjoying this story so far is because the situations Santiago goes through really do happen to people in the real world. When the old man he meets at the bar steels his money for example, shows how you can’t be humble and trust everybody. There’s thieves out there which all they look for is to steal from people regarding what the case might be. I also enjoyed the last section in part one where he is offered a job by the crystal merchant. It shows that as there are bad people out there, there is good that are willing to help out even if it’s a stranger. I relate to this because it feels like something my mom might do and it just reminds me so much of her. That is what makes it beautiful. Evidence: As I’ve mentioned in the previous text, I can relate to this story because in a lot of the situations it reminds me of my mom. â€Å"It was as if some mysterious energy bound his life to that of the sheep, with whom he had spent the past two years, leading them through the countryside in search of food and